Small Business 101
1. Define Your Niche
Don't try to be everything to everyone. Focus on what you do best. A specialist is always more trusted than a generalist.
2. Know Your Numbers
Keep your personal and business finances separate from day one. Open a business bank account immediately.
3. Build a Brand
Your brand isn't just a logo—it's how you make people feel. Be consistent in your tone, visuals, and service.
4. Get Online
A simple, professional website is your 24/7 salesperson. It builds credibility before you even say hello.